Google (PPC) & Meta Ads Management

You've spent hours trying to set up ads yourself, only to get frustrated by tracking pixels and confusing dashboards. Or you're running ads but watching money disappear with nothing to show for it.

We help businesses turn paid advertising into a predictable lead generation and brand awareness system. We offer strategic oversight, hands-on management, and clear reporting that shows exactly what's working (and what's not).

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The Problem Isn't Ads. It's Everything Around Them.

You've probably experienced:

  • Hours wasted trying to figure out Meta Business Manager or Google Ads Editor
  • Conversion tracking that never quite works properly
  • Ads that get clicks but no actual leads or sales
  • Budget disappearing without understanding why
  • No idea which ads are working and which are burning money
  • Or simply not running ads because it all feels too complicated

Meanwhile, your competitors are showing up in feeds, search results, and everywhere your ideal clients spend time online.

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Successful advertising isn't always about spending more….

Setting up proper conversion tracking (so you know what's actually working)

  • Creating ads that speak to your ideal clients, not everyone
  • Testing systematically, not throwing money at guesses
  • Optimising weekly based on real data
  • Making strategic decisions about where to spend and where to cut

Ads aren't magic. They're a system. And systems can be built, managed, and optimised.

Let us help with your Ads Management 

Google Ads Management

For Businesses That Need Leads from Active Searchers

Your ideal clients are searching for what you offer right now. Google Ads puts you at the top of their search results.

Setup:

  • Strategic call to define goals and objectives
  • Campaign strategy and structure development
  • Ad copy creation and targeting setup
  • Conversion tracking implementation (properly, so it actually works)
  • Landing page optimisation support
  • Campaign launch with intensive 2-week monitoring

Ongoing Management:

  • Weekly campaign optimisation
  • Monthly reporting with clear ROI metrics
  • Continuous ad testing and refinement
  • Budget allocation adjustments based on what's working
  • Email support

Perfect for: Service businesses, B2B companies, local businesses, e-commerce stores, anyone whose clients actively search for solutions.

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Person using a laptop with Google search open, working at a desk in a bright room with artwork on the wall.
Green rug with curved, darker green stripes.

Meta Ads Management (Facebook & Instagram)

For Businesses That Need Brand Awareness and Targeted Reach

Your ideal clients are scrolling Facebook and Instagram daily. Meta Ads puts your business in front of them with strategic targeting.

Setup:

  • Strategic call to define goals and target audience
  • Campaign strategy and objectives planning
  • Ad creative strategy and copy development
  • Meta Pixel setup and conversion tracking (no more tracking nightmares)
  • Audience targeting and lookalike audience creation
  • Campaign launch with intensive 2-week monitoring

Ongoing Management:

  • Weekly campaign optimisation
  • Monthly reporting with performance metrics
  • Continuous creative and audience testing
  • Budget allocation adjustments
  • Email support

Perfect for: Visual businesses (wellness, fitness, travel), B2C companies, businesses targeting specific demographics, brands building awareness.

How Ads Management Works with Me

Strategy and Foundation & Creative Discussions

Strategic call to understand your business, ideal clients, conversion goals, and what success looks like. Audit existing campaigns (if you're running any). Recommend platform, budget allocation, and campaign structure.

Build and Launch

Create campaigns, write ad copy, set up targeting, implement conversion tracking properly, optimise landing pages, launch campaigns with daily monitoring to catch issues early.

Optimise and Scale

Weekly performance review, adjust bids and targeting based on data, pause underperforming ads, scale what's working, test new variations, monthly reporting and strategy discussions.

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Why This Works

You're Getting Strategy.You're Not Just Getting Ad Management. You're Getting Strategy.

Most businesses fail at ads because they treat it like a "set and forget" channel. Successful advertising requires weekly optimisation, proper tracking, and strategic oversight.

What makes this different:

  • Proper tracking from day one: You'll actually know what's working (no more guessing)
  • Weekly optimisation, not monthly neglect: We monitor and adjust campaigns every week
  • Conversion-focused, not vanity metrics: We track what actually matters to your business (leads, sales, bookings)
  • Landing page support: Ads are only half the equation; we help optimise where people land
  • Clear ROI reporting: You'll know exactly what you're spending and what you're getting
  • Strategic budget allocation: We recommend spend based on data, not arbitrary budgets

Who This Is For

Ads work best for:

  • Businesses with clear conversion goals (leads, sales, bookings, calls)
  • Companies ready to invest in paid media
  • Established businesses that need leads now (not 6 months from now)
  • Business owners tired of wasting money on ads that don't convert
  • Companies wanting predictable lead generation alongside long-term SEO
  • Businesses that have tried DIY ads and got frustrated
  • Companies currently running ads but not seeing clear ROI
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Testimonail

Here is what they are saying about us.

A professional, friendly and sympathetic service. Rebecca is very skilled and considers details that weren't always apparent to me. My business has doubled and at a price which was acceptable to a new start up. I look forward to continuing working with her, as I continue to grow.

Karen Pilates

Rebecca has helped me so much since I launched my coaching business in June 2020.She’s an expert in marketing strategies/initiatives, running B/Instagram ads, google analytics, blog topics recommendation/editing, Search Engine Optimization, website copy editing, etc. We meet every month to go over all these marketing initiatives. She has the most professional demeanor with superb work ethics. She is pleasant to work with.

Kollene Lee Coaching

I cannot rate Becky and her work enough. My newly built website was ranking very far down googles list back last year and with Becky's help we've managed to boost it and increase the traffic hugely! Becky not only helped to increase my traffic but also educated me in how and why certain things work. It means I can continue to improve the SEO on my website by myself with Becky's wonderful knowledge- Becky actually made these things a reality!

Carly Lucas

"Becky is very knowledgable and passionate with the work she does. I had no idea where to start marketing, or building a website. Becky has been super patience, answering any questions I've had a long the way, however small or silly I thought they might have been. I was nervous about using social media for marketing but Becky worked with me for a month, with weekly goals to achieve so it wasn't overwhelming. Very professional .. highly recommend!"

NAOMI MILLARD

Personal Trainer

It's still early days working with Becky and the team, but the experience has been excellent so far. In the few months we've been collaborating, I've already seen significant improvements in my SEO performance, resulting in my busiest months since opening my clinic doors. I can't wait to continue the partnership and see how far the business can grow. Becky is both passionate and highly experienced in helping small businesses like mine succeed, and my only regret is not contacting her sooner (I had wanted to for months after discovering all the amazing free resources she provides).

Josh Barlow

Great SEO and website support for our business. Highly recommend

Jess Gregory

Common Questions

  • How much should I spend on ads?

    Minimum £300 + a month ad spend recommended for meaningful results. Less than that, and platforms struggle to gather enough data to optimise properly. We'll recommend optimal budget based on your goals, industry, and what competitors are spending during our strategy call.

  • How quickly will I see results?

    You'll start seeing traffic within days of launch. Meaningful conversion data typically takes 2-4 weeks as we gather enough data. Full optimisation happens over 2-3 months as we test and refine what works for your specific business.

  • Do you create the ad graphics/images?

    I provide strategic direction, ad copy, and basic graphics. For custom photography or complex design, I can coordinate with your designer or we have support for additional costs. Many successful ads use simple, authentic images rather than overly-designed graphics.

  • How is this different from doing it myself?

    Strategy, proper tracking setup, ongoing optimisation, and knowing what to test. Most DIY PPC fails because of poor tracking (you can't optimise what you can't measure) or lack of consistent optimisation. Platforms reward active management with better performance and lower costs.

  • Do I need a big budget to make ads work?

    No. We've seen success with budgets as low as £300/month when strategy and targeting are right. Bigger budgets allow faster testing and scaling, but you don't need thousands to start seeing results.

  • What happens if I want to stop working together?

    No long-term contracts. Monthly rolling basis after setup. You own all your ad accounts, tracking, and campaign history. You can take it in-house or to another agency anytime (though we hope you won't want to).

Ready to Stop Wasting Money on Ads?

Book a 30-minute discovery call and we'll discuss:

No pressure. No sales pitch. Just an honest conversation about whether ads make sense for your business right now.

hello@osanodigital.com